Mythology vs Natural World How mythology helped to...

Greek myths are all that s left of the ancient Greek religion, in which beauty, poetry, and creative activities were a vital part of the tradition. Centuries ago, the Greeks created numerous stories and poems, which are still being shared today, that showed their view of the world that existed not only in the mind of the Greek poets, but in the hearts of the humble and long suffering natives of ancient Greece. From the stories of the Olympians, to heroes greatest adventures and from romantic stories to savage beasts, the Greeks used stories not only for entertainment but also for answers to nature s mysteries. Mythology helped to explain aspects of the natural world to the ancient Greeks. Some of the greatest mysteries of nature that†¦show more content†¦Dionysus always dies, however; he always becomes alive again. When he rose again, he brought back the ever spreading vines onto earth. According to the Greek mythology, the Horae was the goddesses of the seasons. The Horae consists of four Horai--Eiar was the goddess of spring, Theros of summer, Phtninoporon of autumn, and Kheimon of winter. They were daughters of the sun-god Helios. They guided their father s path across the heavens and presided over the flowering and fruiting of the earth. The ancient Greeks used the myths of Demeter and Persephone, Dionysus and his vines, and the Horae to describe the aspects of the seasons. Other than the creation of mankind and the division of four seasons, Greek mythology also explains the origins, colors, and names of the flowers. One of the ancient stories starts with a very handsome man, Narcissus, who was loved by many women, especially by a nymph named Echo. Narcissus never returned Echo s love and she disappeared from woods and mountains, and faded away. Many other nymphs and youths had been mocked by Narcissus until one of them prayed to heaven. Nemesis, the Goddess of Retribution, heard the prayer and decided to punish Narcissus. Narcissus saw his reflection on the surface of a pond, fell in love with it, and stayed at the spot until he eventually died. From where he lies dead, a new and lovely flower bloomed and his name was given to it. There is another myth that explains theShow MoreRelatedMs Paul2146 Words   |  9 PagesIntroduction The book is an analysis of the Biblical view of the world and compares it other works in the Ancient Near East of that time with the development of the Bible. This is done by an in-depth analysis of the underlying beliefs inherent in mythology and the Biblical text. Of primary significance is the authors portrayal of the Biblical insistence on monotheism and divine transcendence compared to the polytheistic underpinnings of mythology. The author compares the ethically based Biblical viewRead MoreA Picatrix Miscellany52019 Words   |  209 Pageslight on the nature of magic, a secret closely guarded by the ancient philosophers. He adds a summary of the contents of his four books (pp.1-3). This is replaced, in some manuscripts, by a detailed list of contents, arranged by chapter, of which a translation will be found on pp. lxxvi-lxxviii of the present volume. Chapter 1 (pp.4-7) demonstrates the importance of philosophy, on the one hand for the understanding of matters divine, natural and moral, and on the other as the premise for magic, whichRead MoreSAT Top 30 Essay Evidence18536 Words   |  75 Pages............................ 4 Adventurers and Explorers: Amelia Earhart (Female Aviation Pioneer) ................................................................................................ 5 Christopher Columbus (â€Å"Discoverer† of the New World?)........................................................................ 7 Sacajawea (Mysterious Native American Guide) ....................................................................................... 9 Artists, Authors, and Musicians: BobRead MoreOrganisational Theory230255 Words   |  922 Pagesthought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the practical world of organizations. The authors’ sound scholarship and transparent style of writing set the book apart, making it an ingenious read which invites reflexivity, criticalness and plurality of opinion from the audience. This is a book that will become aRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagesinstances of language system (langue): French, English, Urdu, but in addition, those other languages of chess, of heraldry, of computers, etc. Speech (parole) is the antithesis, or, rather, correlative, of language system: language system is the social aspect of language, whereas speech is the utterance, the actual practice, of a lan ´ xiii xiv A NOTE ON TERMINOLOGY guage system. (See de Saussure, Course, pp. 7-17.) De Saussure saw the linguistic sign as a unit of relation between a signifier (signifiant)Read MoreHemp Cultivation in China42289 Words   |  170 PagesProvince, Peoples Republic of China. Hemp cultivation in China dates back more than 5,000 years and according to local legend, the peasant farmers of Shandong Province have grown hemp for more than a thousand years. Hemp is produced almost entirely by ancient traditional methods and local hemp farming practices have been influenced very little by modern Western techniques. However, a modern hemp degumming, spinning, and weaving mill was constructed in the village of Dong Ping in Tai an District in 1987Read MoreStrategic Marketing Management337596 Words   |  1351 Pagesto competitor analysis 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 Learning objectives Introduction Against whom are we competing? Identifying and evaluating competitors’ strengths and weaknesses Evaluating competitive relationships and analysing how organizations compete Identifying competitors’ objectives Identifying competitors’ likely response profiles Competitor analysis and the development of strategy The competitive intelligence system The development of a competitive stance: the potential

Western European Brewing Industry Essay

Western European Brewing Industry Essay The European beer market has matured over time, and one would expect the brewers here to be making comfortable profits. However, various global and local factors continue having negative impacts on the market, and on brewers themselves. Big players in the industry have had to adopt new strategies to keep afloat. This paper presents a PESTEL analysis of the Western European beer market, and also includes a Porter’s five point analysis of the business forces affecting it. It also looks at the effect these emerging trends in Western Europe’s beer industry have had on three selected beer manufacturers. European brewers have in the recent past had to contend with falling margins in their sales in the Western Europe market for a variety of reasons. This trend has been has been witnessed even in their traditionally large markets such as Germany, while sales have been on the increase in emerging world markets such as China. Government activities have been a large contributor to this trend (Cohen, 2008). In the UK, Netherlands and other Western European countries, there has been a widespread and extensive government campaign to turn people off excessive consumption of alcohol, or what they referred to as â€Å"binge drinking†. This is in response to the increasing number of fatal accidents resulting from drunk driving. Governments in countries like the UK and Netherlands have also been concerned with the rising cases of antisocial behavior for example public drunken brawls, and the rise in alcohol abuse among teenagers and young adults (Brat, 2011). In response, there have been considerations to enact legislations to contain this problem, and to raise the minimum drinking age from 16 to 18years. Sale of beer in pubs and bars has suffered as a result, and consumers now prefer buying from retail outlets such as supermarkets, and drink at home (David, 2005). The reduction in consumption of beer has also been as a result of increased health consciousness among Europeans and other consumers. Consumers’ drinking habits have been influenced by reports linking various health conditions with beer consumption, and many have either become teetotalers, or prefer drinking wine instead. The sluggish economic growth in most European countries has also been a cause of the decline in demand for beer, as consumers concentrate more on meeting their basic needs and reduce on non-essentials. Studies have shown that beer consumption is viewed as trendy among youngsters, who constitute the largest beer drinking group in Europe. However, high unemployment rates facing this group have led to a decreasing demand for alcohol (Kia,2006). Beer in the Western Europe market faces high competition from substitute drinks such as soft drinks, energy drinks and non alcoholic beers or fruit flavored beers. Health concerns related to consumption of beer has led consumers who still want to retain a trendy look when they go to pubs, to prefer ordering non-alcoholic beer. They reject sodas for their high sugar content, but still want to prevent health risks associated with beer. The threat of substitutes is however, not a very big issue for Europe’s beer manufacturers, as they adopted the production of non-alcoholic beers that are fast becoming a favorite among drinkers in many parts of Europe. Rivalry among beer manufacturers is probably one of the main causes of shrinking profit margins, as they wage costly media campaigns to protect their market shares and hopefully acquire more. Supplier power is also strong in the industry, reflected by the ever increasing prices of barley, which beer manufacturers have little influence or control over (Mercer, 2011).They face a dilemma on the most viable option, whether to increase prices of beer in the face of a shrinking market, while at the same time trying to cut costs and venture into new and more profitable markets (Opus, 2005). Even as they try to cut costs, beer manufacturers have to facilitate expensive ventures in their expansion bids in markets such as China, which are highly unprofitable due to a high concentration in the beer industry there. The rationale of venturing into a highly crowded and less profitable market is to benefit from consolidation in the future, since beer consumption is set to keep rising. New entrants into the industry do not constitute much of a threat to the already existing players who have entrenched their influence and power in the sector. The trend has been consolidation and the big players have shifted their focus to acquiring new firms or smaller, already existing ones and consolidating their hold in the market. This is what they hope to achieve in China and other emerging markets, by buying off local manufacturers. Consolidation has been accompanied by the promotion of premium brands, and this often involves killing the smaller, insignificant ones that do not do so well. Many of the factors considered in the PESTEL model of analysis affect the decisions taken by managers of companies, as a response to whatever is happening in the market. However, in this case, not all of them have far reaching effects on the beer market. Beer manufacturers in the West European market are mainly affected by political factors such as government policy to discourage excessive alcohol consumption, economic factors such as unemployment and economic growth rates, technological advancements and the society’s health consciousness. Competition in the industry is mainly driven by rivalry among the firms for market share and the threat from substitutes. The emerging trends in the brewing industry in Western Europe will undoubtedly have different impacts on the various brewing companies in the industry. A-B InBev (Belgium) for example is set to gain from the promotion of its premium brands that are brand leaders across the globe. It is also likely to leap huge profits from increased sales of soft drinks by venturing into the soft drinks market, since consumers are increasingly shunning alcoholic drinks. The company may however suffer from the loss of a part of market share, which it is losing by selling off some of its subsidiaries, and its strategy’s weaknesses also lie in the failure to recognize the high potential of non alcoholic beers and venturing into that branch of production. The consumers’ move from consuming beer in pubs and restaurants to buying it from retail outlets such as supermarkets may have a negative impact on Greene Kings sales, as they operate a huge chain of pubs across Europe. Its concentration on super brands will post positive sales reports, as these brands do not seem to suffer much when sales go down, probably as a result of brand royalty from consumers. Though the company’s consolidation strategy to consolidate its market share by acquisitions and mergers may pay off in the long run, its image could suffer if it is seen as very greedy, and such negativity from the public may make its brands suffer in the market. The Tsingtao brewery in China has its strength in its exportation strategy. There are benefits to this, reason being that profit margins from beer sold in China are small due to over population in the industry.

The Hospitality Industry Is A Complex Of Businesses And...

The hospitality industry today is a complex of businesses and the economy, serving to meet the needs of people who travels. The main components of the hospitality industry are lodging, food service, tourism, meeting and event planning, and the cruise line. The hotel industry is rapidly developing and aims to make a profit. Any tourist or visitor pays for the comfort that it provides, each hotel the company is committed to the highest level of service and comfort. This segment have a wide range of lodging types , they could be classified by size (quantity of rooms), location (airport, downtown), target market of clients (casino hotels, family oriented, convention center hotels) and ownership (chain of hotels, condominium ownership). All of them offer many different job positions, depending on education and experience level of worker. This segment has a largest variety of jobs, because its consists of a , customer service food service, security, conference rooms, parking, gambling and spa facility, and many others. And a hospitality manager graduate may choose, for example a position a hotel manager. A hotel manager is a difficult and stressful job, because of the amount of different tasks and responsibilities. Mainly manager must ensu re that the organization offers everything needed for a comfortable and pleasant stay at the hotel. Hotel managers are responsible for the effective action of the personnel of hotel services and the creation of conditions for a comfortableShow MoreRelatedHospitality Is The Friendly Reception Of Guests Or Strangers ( Dictionery.com ) Essay1087 Words   |  5 Pages Hospitality is defined as the friendly reception of guests or strangers (Dictionery.com, 2016). 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Managing People Value for Human Resources -myassignmenthelp.com

Question: Discuss about theManaging People Value for Human Resources. Answer: Introduction This report evaluates and analyzes leaders or a person in a position of influence in the healthcare sector worked before and how their motivational skills or techniques have had an influence on fellow medical staff and other employees in the health facility. Motivation refers to the set of factors or actions that influence the people to behave or act in particular desired manner. Motivation factors are both external and internal factors and they contribute towards the attainment of a pre-determined goal or objective1. This task discusses the motivation methods and techniques used by a doctor who was in charge of a clinic I worked in for11 months. The clinic was located in a town area in India. I liked to share my previous experience. There were very many challenges that faced the health workers who worked in this clinic and this region and general. The Doctor was very experienced and despite the challenges in the shortage of staff and poor infrastructure, the employees were able to a chieve extraordinary targets and to provide medical services to the public effectively and efficiently. This task describes the importance and significance of motivational methods in the healthcare sector and how application of these methods helps in meeting the objectives of the organization. Human resources are very vital in the provision of high quality and efficient health care services. They help in making the health care system of a country or region effective and hence improving the quality of health care2. Due to this reason, there is a very great need to motivate the healthcare workers so as to help them in meeting their personal and organizational objective. In the healthcare service provision, motivation is defined as the degree of willingness of an individual to exert and maintain an effort towards achieving the goals and objectives of the health care organization or institution in which they are working. 1.Jaidyn Mcreynolds, Motivational Theories Psychology (New Delhi: World Technologies, 2012). 2.Lewis R Aiken, Attitudes And Related Psychosocial Constructs (Thousand Oaks: Sage Publications, 2002). Motivation is closely linked to job satisfaction which helps to retain workers at their job for a long period of time. Health workers retention helps to significantly reduce the costs if having to recruit, hire, and train new employees. Highly motivated employees reduce the likelihood of changes in job positions or organizations3. This helps a healthcare organization or institution to maintain employees who are highly experienced and hence offer high- quality services to the public4. The doctor in charge of the healthcare facility that I worked in for11 months was excellent in motivating his staff. The healthcare facility faced many challenges compared to the other healthcare facilities in the region5. The doctor came up with incentive and reward schemes which motivated workers to stay focused and to work towards the attainment of the goals and objectives of the health facility. The health facility was had about eight healthcare workers and was expected to serve more than 5,000 people who depended on it to get medical services. The doctor who was in charge of the facility came up with methods that were it helped to keep employees motivate all the time despite the tough working conditions experienced.6 3.Barbra Teater, An Introduction To Applying Social Work Theories And Methods (Maidenhead: McGraw-Hill Education, 2014). 4.Helen Mentha, "Motivational Dialogue: Preparing Addiction Professionals For Motivational Interviewing Practice", Drug and Alcohol Review 27, no. 5 (2008): 574-575. 5.Rachel Johnson, "Motivational Interviewing With Adolescents And Young Adults", Motivational Interviewing: Training, Research, Implementation, Practice 1, no. 2 (2013): 20. 6.William R. Miller, PhD, "Motivational Interviewing And Social Justice", Motivational Interviewing: Training, Research, Implementation, Practice 1, no. 2 (2013). The doctor applied various theories of motivation to ensure that workers give their best at the workplace which contributed to the attainment of the goals and objectives of the organization. This means that the absence of motivator factors did not lead to dissatisfaction and lack of motivation while the presence of the hygiene factors did not necessarily mean that the employee will be more satisfied. The director in charge of the facility was able to apply this theory perfectly. The doctor made the workers feel appreciated and wanted and this gives them the desire to work harder and repay back the support they received from the manager. The director also provided the best working conditions by ensuring safety for healthcare workers and ensuring that the workplace is comfortable for working7. The doctor who was the director in charge of the healthcare facility gave attention to the needs and problems of every single employee and this made the employees working at the facility feel like a family. The Maslow`s theory of hierarchy of needs was also used by the doctor who was the director of the facility. The Maslow hierarchy of needs theory was developed by a psychologist by the name Abraham Maslow in 19438. The theory basically suggests that the motivation of an individual depends on the fulfillment of a series of needs that arranged in a hierarchical manner. The needs that appeared at the bottom of the pyramid which was the most basic needs must be fulfilled for the needs high up the pyramid to be fulfilled. Maslow`s hierarchy of needs contained the following levels of needs; Physiological needs- These are basic needs that a human being must meet for basic survival. The physiological needs need to be met before other needs are met. The physiological needs include food, water, and shelter. Julian Le Grand and Jonathan Roberts, "The Public Service Mutual: Theories Of Motivational Advantage", Public Administration Review (2017). Josie Geller, "What A Motivational Approach Is And What A Motivational Approach Isn't: Reflections And Responses", European Eating Disorders Review 10, no. 3 (2002): 155-160. Safety The need for safety refers to the need for an individual to feel protected from physical and psychological harm. Different people have different fears in life. It is therefore important that people are safe and secure before they can think of fulfilling the needs higher up the ladder. Employees need personal and financial security for them to perform well in their work. Proper health is also part of the safety for employees9. The organization provided safety for employees and also offered employees reasonable salaries which made them feel financially secure. Love/belonging: The psychological need for love is very important to every human being. For a person to be motivated when doing anything, it is important that the person feels loved by the people around them. Loving and being loved gives an individual a feeling of recognition and self- importance that is very crucial in the attainment of objectives of the organization. A person needs to feel loved by friends and family as well as get involved in relationships so that their desire to work can be improved. The doctor in charge of the facility in which I worked showed his juniors love and made them they belong to the organization and that they had everything required to make it within the organization10. The doctor also encouraged employees to show love and appreciation for one another. The organization was celebrated a staff gathering and they arranged an outing with staffs family. It made a staffs happy and unity among with them. This factor played a huge role in motivating employees and attainment o f organizational objectives. Esteem: The need to feel confident and be respected by the people we interact with is what contributes to self- esteem. An individual with high self- esteem is more productive than an individual whose esteem is very low. S. Luthra, "P-143: Classification Of Behaviors In Dementia Based In Motivational And Needs Based Theories", European Geriatric Medicine 6 (2015): S70. Timur Sevincer, Lena Kluge and Gabriele Oettingen, "Implicit Theories And Motivational Focus: Desired Future Versus Present Reality", Motivation and Emotion 38, no. 1 (2013): 36-46. The doctor showed respect and appreciation for every individual working in the facility irrespective of their level of education or social class. This factor played a very crucial role in drawing energies and motivation from workers to perform. Self-actualization: This need is high up the pyramid of needs. Self- actualization is the desire and believes that one can achieve and become everything they want and are determined to become self- actualization gives the employees desire to do and achieve things that they think are behold their reach and hence achieve extraordinary performance11. Before reaching this level, an individual has to fulfill all the needs that fall in the levels below this. The doctor motivated and created a belief among employees that they could develop their career and become senior in the organization and behold. The expectancy theory was also applied by the director of the health organization in which I worked. The theory of expectancy proposes that people choose to behave in a particular manner depending on the expected outcomes of their behavior patterns. An individual decides in the action to take depending on their projected outcome of their behaviors and actions12. When an individual expects a positive outcome when they behave in a particular manner, they are more likely to behave in that particular manner. Their motivation is determined by what they expect to come out of their effort or actions. For example, when an employee expects to be promoted or to get allowances as a result of working extra hours, they are likely to be motivated by the outcome of better salaries and hence achieve better results which contribute to the achievement of organizational objectives. The expectancy theory is based on three elements which include: expectancy, instrumentality, and valence. Instrumentality is the belief that a person will be rewarded when they meet expectations. 11.Raymond J. Wlodkowski, "Making Sense Out Of Motivation: A Systematic Model To Consolidate Motivational Constructs Across Theories", Educational Psychologist 16, no. 2 (1981): 101-110. 12.Barbra Teater, An Introduction To Applying Social Work Theories And Methods (Maidenhead: McGraw-Hill Education, 2014). Valence is the value that a person places the reward and hence it determines the levels of motivation of the employee in order to achieve the objective. There were various reward schemes in the health center and they were mostly based on the number of extra hours worked. The reward system of the health facility was also based on the level of customer satisfaction which was measured by the feedback of customers at the end of the year. The rewards given were of high value and these motivated employees to go extra miles to achieve get the reward13. This factor contributed significantly to good customer service and to the attainment of the general organizational objectives. McGregor`s theory of participation was also prominently used by the director of the healthcare institutions described in the report. The theory is based on two distinct views of participation of people. The first view is negative and it is labeled Theory X while the second is positive and its labeled Theory Y. The assumptions of theory X is that people are indolent by nature and they lack ambition, dislike responsibility, and prefer to be directed. The theory also assumes that people are inherently self-centered and are indifferent to the needs and goals of the organization. Theory Y assumes that people are not passive in nature and are resistant to the goals of the organization since sometimes they may not be in line with their individual needs14. The theory also assumes that people want to assume responsibility and they want the organization to succeed. The director of the facility used these assumptions to design motivation techniques that helped to motivate employees. 13.Craig C Pinder, Work Motivation In Organizational Behavior (New York: Psychology Press, Taylor and Francis, 2014). 14.JULIA NAFZIGER, "Motivational Job Assignments", Economica 78, no. 312 (2010): 676-696. Conclusion This paper evaluates and discusses the motivational techniques used by the director who was the head of a health institution I worked for earlier. The paper discusses the motivational methods that the doctor used and they provided outstanding results which contributed significantly to the attainment of the goals of the organization. The motivational techniques fall under different theories of motivation. These theories are discussed and their application in motivating health workers is discussed. Some of the motivational theories applied include; Herzberg's Two-factor theory, Maslow`s Hierarchy of needs theory, the expectancy theory and McGregor`s theory of participation. These theories are discussed in detail and the impact that they have on employee performance is also discussed in this paper. References Mcreynolds, Jaidyn. Motivational Theories Psychology. New Delhi: World Technologies, 2012. Aiken, Lewis R. Attitudes And Related Psychosocial Constructs. Thousand Oaks: Sage Publications, 2002.https://dx.doi.org/10.4135/9781452233659 3.Teater, Barbra. An Introduction To Applying Social Work Theories And Methods. Maidenhead: McGraw-Hill Education, 2014.ISBN-13: 978-0335237784 4.Mentha, Helen. "Motivational Dialogue: Preparing Addiction Professionals For Motivational Interviewing Practice". Drug and Alcohol Review 27, no. 5 (2008): 574-575.ISBN-13: 978-1583912959 5.Johnson, Rachel. "Motivational Interviewing With Adolescents And Young Adults". Motivational Interviewing: Training, Research, Implementation, Practice 1, no. 2 (2013): 20.ISBN 978-0-19-995818-4 6.Miller, PhD, William R. "Motivational Interviewing And Social Justice". Motivational Interviewing: Training, Research, Implementation, Practice 1, no. 2 (2013).ISBN 978-2-7296-1361-7 7.Le Grand, Julian, and Jonathan Roberts. "The Public Service Mutual: Theories Of Motivational Advantage". Public Administration Review (2017).ISBN 9780387939940. 8.Geller, Josie. "What A Motivational Approach Is And What A Motivational Approach Isn't: Reflections And Responses". European Eating Disorders Review 10, no. 3 (2002): 155-160. 9.Luthra, A.S. "P-143: Classification Of Behaviors In Dementia Based In Motivational And Needs Based Theories". European Geriatric Medicine 6 (2015): S70. 10.Sevincer, A. Timur, Lena Kluge, and Gabriele Oettingen. "Implicit Theories And Motivational Focus: Desired Future Versus Present Reality". Motivation and Emotion 38, no. 1 (2013): 36-46. 11.Wlodkowski, Raymond J. "Making Sense Out Of Motivation: A Systematic Model To Consolidate Motivational Constructs Across Theories". Educational Psychologist 16, no. 2 (1981): 101-110. 12.Teater, Barbra. An Introduction To Applying Social Work Theories And Methods. Maidenhead: McGraw-Hill Education, 2014.ISBN13 9780335247639 13.Pinder, Craig C. Work Motivation In Organizational Behavior. New York: Psychology Press, Taylor and Francis, 2014.ISBN-10: 0805856048 14.NAFZIGER, JULIA. "Motivational Job Assignments". Economica 78, no. 312 (2010): 676-696.